How to win a geographer’s heart

I’ve boycotted Nike since I was 16 years old.

I was sat in a human geography lesson watching a video of an interview with Philip Knight, the co-founder and CEO of Nike. He was asked the question;

“How can you pay Michael Jordan millions of dollars to star in a Nike ad but only pay the factory workers who make Nike trainers 40 cents an hour?”

Philip replied;

 “Michael Jordan wouldn’t work for 40 cents an hour”.

That was the day I decided I wanted to help make the world a better place.

At 17 years old I enthusiastically wrote a personal statement that emphasised my dedication to bettering the world and went off to study human geography at university when I was 18 years old.

Fast forward to today and I still hold the same principles. I’ve also made a few contributions to improving the world – working and volunteering for NGOs – but not as many as I could have.

Here’s where my heart has been won.

My friend has started a business, named Cork Trend, which embodies the geographer’s dream. It’s environmentally friendly, vegan, and involves no sweated labour. Just the way all business should be!

This is the kind of project I could/should be involved with, and whilst I’m not, a little piece of me is – my name!

To my surprise, my friend told me she has named a cork backpack after me! How kind and sweet is that!?! So whilst I’m not directly doing anything to make the world a better place right now, my friend is and we can support her and her mission.

I’ve already asked my mum to buy me the Lettice Cork Backpack as my Christmas present, and you can look at the Cork Trend website and see what you like, and share it with your friends too!

Let’s make the world a better place little by little!

Lots of love


Published by Lettice

Lettice is an avid traveller, volunteer and writer. Follow her blogs for tips on where to go, what to do, and how to get there.

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