I’ve boycotted Nike since I was 16 years old.
I was sat in a human geography lesson watching a video of an interview with Philip Knight, the co-founder and CEO of Nike. He was asked the question;
“How can you pay Michael Jordan millions of dollars to star in a Nike ad but only pay the factory workers who make Nike trainers 40 cents an hour?”
“Michael Jordan wouldn’t work for 40 cents an hour”.
That was the day I decided I wanted to help make the world a better place.
At 17 years old I enthusiastically wrote a personal statement that emphasised my dedication to bettering the world and went off to study human geography at university when I was 18 years old.
Fast forward to today and I still hold the same principles. I’ve also made a few contributions to improving the world – working and volunteering for NGOs – but not as many as I could have.
Here’s where my heart has been won.
My friend has started a business, named Cork Trend, which embodies the geographer’s dream. It’s environmentally friendly, vegan, and involves no sweated labour. Just the way all business should be!
This is the kind of project I could/should be involved with, and whilst I’m not, a little piece of me is – my name!
To my surprise, my friend told me she has named a cork backpack after me! How kind and sweet is that!?! So whilst I’m not directly doing anything to make the world a better place right now, my friend is and we can support her and her mission.
Let’s make the world a better place little by little!
Lots of love